The commercial laundry and garment care industry is evolving. With rising environmental expectations, increasing operational costs, and customer demand for gentler garment care, SoftWash is redefining how laundries think about dry cleaning alternatives.
One of the standout advantages of Primus SoftWash is its unmatched flexibility.
Designed to handle everything from regular laundry to dry clean only items, SoftWash gives operators total control with minimal effort. With the ability to switch from a load of towels to a wedding dress just by choosing a different program, laundries can confidently process a wide range of garments on the one machine.
Paired with different detergents with automatic feed, each program automatically delivers the correct chemistry and wash parameters ensuring delicate fabrics are protected while heavier items receive a thorough clean.
The result?
A toxic free, environmentally friendly water-based alternative to dry cleaning that cleans 100% of garments 100% of the time, without complexity or risk.
A smart laundry service add-on = extra revenue
SoftWash isn’t just a cleaning solution, it’s a laundry service add on so extra revenue.
Many laundries already have the customers. SoftWash allows them to:
- Introduce premium garment care
- Bring outsourced dry cleaning back in-house
- Increase average order value
- Offer a sustainable alternative customers actively ask for
And the numbers stack up, costs of detergent works out to cents per garment wash, keeping margins strong while delivering a premium service.
Traditional Dry Cleaning vs SoftWash - what’s the real difference?
|
Traditional Dry Cleaning |
Primus SoftWash |
|
Solvent-based |
Environmentally friendly water-based alternative to dry cleaning |
|
Chemical handling & disposal |
Toxic free |
|
Higher compliance requirements |
Simple, operator-friendly |
|
Limited garment flexibility |
Cleans 100% of garments 100% of the time |
|
Outsourcing common |
Revenue kept in-house |
|
Higher running costs |
Cents per garment wash |
Thinking about adding SoftWash to your operation?
Total Commercial Equipment offers a start-up package available, making it easier than ever to:
- Enter the garment care market
- Expand existing services
- Test demand without major disruption
CONTACT US today and see how SoftWash can transform your laundry operation - clean smarter, earn more, and stay ahead of the competition.
